My Revolutionary Marketing Strategy (Or: How to Build a Website and Forget to Tell Anyone About It)

Several years ago, I built a website.

Then I populated it with more than 300 memes, blog posts, stories, questionable observations, and enough sarcasm to concern a licensed therapist.

I’ve written about family, friendship, heartbreak, travel, anxiety, growing older, and the strange reality that adulthood is mostly just Googling things and pretending you know what you’re doing.

I’ve started a novel.

I’ve shared pieces of my life.

I’ve occasionally turned my emotional damage into entertainment.

Then, having completed all of that work, I launched Phase Two of my marketing plan:

Tell absolutely no one.

For years.

Honestly, it’s a bold strategy. Most people spend their time trying to get traffic to their websites. I apparently chose the witness protection approach.

But after much consideration, I’ve decided there may be a flaw in a business model that relies entirely on strangers accidentally wandering into my corner of the internet.

So I am now entering the world of social media for one simple reason:

If I’m already writing the stories and shouting into the void, I might as well invite a few people to join me.

Some posts are funny.

Some are thoughtful.

A few are held together entirely by caffeine and poor decisions.

But they’re all real.

So welcome aboard.

The snacks are mediocre, but the stories are pretty good.